Creating A Website is Both Easy and Hard
It is easy to make a website, but pleasing everybody is hard. That's where professionals come in. Professional web designers and copywriters know how to make your website compete in the big leagues, against the big players, and win. Not only do our websites turn heads, but they make people smile, and they make people think, and they make people pick up the phone and call.
Short and concise is beautiful and cheaper, and may sell better to some clients, but wordy verbose prose wins in the search engines, makes your business seem older, more established, and more reliable, and therefore gives you more chances to sell to clients. Of course it's a balancing act, but too many companies short-change themselves by trying to make a small and maintainable website, when the website's best chance for success is in expressing very clearly, and in as many ways as possible, what the company is all about.
Expressing The Value You Offer
One great way is to use the jargon of the industry. For instance, lots and lots of clients will search for "Search Engine Optimization" because they know what it is, and they're already pretty sure that Search Engine Optimization (SEO) is what they want. If a client company wishes to market itself using SEO, it will only find companies that are actually saying the words "Search" "Engine" and "Optimization" (or derivatives, such as "Searching" "Optimize" "Google". ) Anyway, the point is that while some people will know to look for search engine optimization in Google, many other people will be looking for related phrases, such as:
- website marketing
- search engine rankings
- page rank calculations
- getting your website found
- link exchanges
- web page
- web page meta tags
The list of "related" keywords can go on, and on, and on. Even supposing a company has deciphered Google's algorithm and managed to nail itself to the top of the searches for search engine optimization, or any other key phrase, there are bound to be literally hundreds of related phrases that can be used to "attack" the prevailing competitor's position for the attention of searchers.
Most People Hate Writing
Most people do not like to write down what they're all about. They would much rather have a meeting, make a phone call, draw a doodle, or rely on cheap search engine optimization tricks such as link farms, spam redirect pages, or other slimy and disgusting marketing approaches.
In sharp contrast, we like writing. We will gladly write for hours and hours about whatever topic we're paid to write about. The material might not be earth shattering, but gradually it will form a linguistic picture of what your business is all about, and it will certainly enable searchers to find your business and it will not deter them from picking up the phone. Instead, it will encourage them to call you, by providing incentives, and by letting them know that you provide exactly what they're looking for, and by pre-selecting them by ensuring that the right searches, and not the wrong searches, bring their attention to your site in the first place.
Designing a Manageable Website Takes Skill
It's not as simple as finding a photoshop / dreamweaver person fresh out of college. Talent is required, and we're constantly looking for the talented developers that deserve your attention. That's what we offer. Solid, well-crafted, completely original websites that are based on your wishes and feedback, and which are designed taking cross-platform compatibility and maintainability into account.
